Etsy Seller Score
Enter your numbers and get a 0–100 grade for your Etsy shop — with a transparent breakdown across five sub-scores, clear next steps, and a look at how Offsite Ads affects your take rate. It runs entirely in your browser.
Net profit margin after item cost and all Etsy fees.
Your margin is thin once costs and Etsy fees come out. Sharper listings — photos, titles, tags — lift conversion so each sale earns more.
Decent margin with room to grow — small listing and pricing gains compound.
Strong margin — your unit economics are healthy.
Etsy's take rate — fees as a share of your item price. Lower is better.
Offsite Ads is driving your take rate up. It is charged on sales from Etsy's external ads (and can't be switched off above $10k). Stronger organic ranking reduces how often you pay it.
Etsy is taking a large share of each sale — often Offsite Ads. Ranking organically reduces how much you depend on paid placements.
Fees are reasonable; better organic visibility keeps your take rate down.
Lean fees — Etsy's cut is well controlled.
Your Etsy Ads ACOS versus break-even ACOS. Below break-even means ads make money.
Your Etsy Ads are at or above break-even, so spend is eating into margin. Tighter listings and keywords improve return.
Etsy Ads are profitable but not efficient yet — there's headroom to lower ACOS.
Efficient Etsy Ads — comfortably below break-even.
How far your price sits above the break-even price.
Very little room above break-even — a cost or fee bump could push you into the red. Knowing where you sit versus similar shops helps.
Some pricing headroom; keep an eye on comparable listings so you can hold price.
Healthy pricing headroom above break-even.
Your recent sales trend. Optional — add a % to include it.
Sales are trending down. Checking demand and trends for your niche helps you react before it compounds.
Trend & Market Research → Discuss with a Testmarket expert →
Sales are flat to slightly up — steady, with room to accelerate.
Trend & Market Research → Discuss with a Testmarket expert →
Sales are growing nicely.
How this is scored: each sub-score is 0–100 from your inputs, then weighted into the total. The weights and thresholds are a tunable heuristic for orientation — not an official Etsy metric or an industry standard. Treat the score as a directional guide, not a verdict.
Want a hand reading your results? Here's what to fix first — and we can help You're on the right track — let's close the gaps Strong numbers — want to scale your strengths?
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What the Etsy Seller Score measures
The Etsy Seller Score turns the numbers you already track into a single 0–100 grade for your shop, so you can see where you stand and what to fix first. It is a self-assessment: you enter your figures, everything is calculated in your browser, and nothing is stored or sent to a server.
The score combines five sub-metrics — profitability (net margin), fee efficiency (Etsy's take rate), ad efficiency (Etsy Ads ACOS versus break-even), pricing headroom and sales velocity. The biggest hidden driver on Etsy is Offsite Ads: a 12–15% fee on sales attributed to Etsy's external ads that you cannot opt out of once your trailing 12-month sales pass $10k. When you switch it on, watch the fee-efficiency sub-score — it shows exactly how much it eats your margin, which is why ranking organically matters.
The weights and thresholds are a transparent heuristic for orientation, not an official Etsy benchmark — they can be tuned. Use the score to spot your weakest area, follow the guidance, make a change, and re-grade. Optional fields like Etsy Ads and sales trend drop out of the calculation when left blank, so a partial picture still gives a fair score.
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